Clik here to view.
The Value of Superior Address Quality
Address quality is vital to every organization. Missing, incorrect or outdated address information can affect every area of business, as well as customers and prospects. For example: The success of...
View ArticleClik here to view.
The Good Problem???
Is this statement possible… Is there a good problem? This week we have been swamped with print and mail projects. Managing the work and keeping our customers happy with delivery has been a welcome...
View ArticleClik here to view.
Read Between the Lines
Once again, print is proving to be an essential component in a multi-channel marketing mix. Just ask J. C. Penney. The giant retailer publicly struggled after the closure of its Big Book catalog in...
View ArticleClik here to view.
Do What I Do, Not What I Say!
The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they...
View Article
